March 30, 2009

There was quite a stir in my email inbox today…not one but three emails linking to this article about “traceability”–essentially a direct connection between farmer and consumer.

With the rise of global food systems, that direct link has long been severed for most American consumers.

Traceability may soon be utilized in some Wal-Mart stores, where customers will be able to get online and look up exactly where certain products originated. My question is: does knowing exactly where your food comes from make a difference if it still travels 1000 miles or more to get to your door?

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